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What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Read MoreWhat is Google Analytics data sampling and what’s so bad about it?
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …
How to analyse “not found” pages (404) in digital analytics Have you ever sent out a newsletter and one link wasn’t active yet? Would you like to know how many users get affected when this happens? Would you like to …
Exceeded GA’s 10M hits data limit, now what? Matomo has the answers “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we …
Easily track Events within Matomo Analytics thanks to Matomo Tag Manager Introduction In this article we’ll cover what events in Matomo Analytics are; and how you can easily set them up thanks to Matomo Tag Manager. Key concepts within this …
Read MoreEasily track Events within Matomo Analytics thanks to Matomo Tag Manager
Today we celebrate Data Privacy Day 2019!!! What is Data Privacy Day? Wikipedia tells us that : The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. Our personal data is our …
There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web …
Read MoreWhy Matomo is a serious alternative to Google Analytics 360
Matomo’s free open-source Tag Manager is out of beta and now available in Matomo 3.7.0! 🎉 Want to get Tag Manager for yourself? For those who already have Matomo On-Premise installed, you simply need to update to Matomo version 3.7.0 …
Hey everyone! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might …
Read MoreQ&A: An interview with Matomo founder, Matthieu Aubry
Over the past year, the team here at Matomo have been working on a very exciting project we’d love to share with you. It’s to do with the impact we hope for Matomo to have. As you all know, the …
Read MoreMatomo’s new story: our stronger vision for the future