News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
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When it comes to personally identifiable information (PII), people are becoming more concerned about data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud. So how can you protect yourself as an innocent internet browser? …
Read MoreYour introduction to personally identifiable information: What is PII?
The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website …
Read MoreOn-premise analytics demand grows as Google Analytics GDPR uncertainties continue
An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …
Read MoreOpen letter to the European Parliament’s LIBE committee
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …
Read MoreBerlin website owners need consent for using Google Analytics
Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …
Self-hosting web analytics got a whole lot easier! Introducing Matomo for WordPress Be the first to try it out! Your feedback is much needed and appreciated Get a fully functioning Matomo (which is comparable to Google Analytics) in seconds! How? …
What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Read MoreWhat is Google Analytics data sampling and what’s so bad about it?
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …
How to analyse “not found” pages (404) in digital analytics Have you ever sent out a newsletter and one link wasn’t active yet? Would you like to know how many users get affected when this happens? Would you like to …
Exceeded GA’s 10M hits data limit, now what? Matomo has the answers “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we …